London SW3

Cast in Covent Garden and shot in Shoreditch, the fashion and feeling of this collection provides a very tangible nod to London fashion and popular culture. Specifically, the spirit of the collection is infused with a cool retrospective of Chelsea’s Kings Road, a cultural landmark that was once synonymous with mod style and swinging sophistication.

Focusing on Scott’s signature aesthetic of creative yet commercial styling, precision cutting with maximum wearability is key throughout the collection, with ‘60s-esque geometric angles providing really strong framing to the face. The look is sharp, defined and impeccably finished.

Femininity, however, prevails via Jordan’s softening of texture and use of a natural colour palette. High shine also plays a key role, inducing a sense of luxury and opulence into the overall look, cementing an inspirational stimulus that sits firmly within the sophisticated chapters of the era.

In keeping with the 1960’s vibe, quintessential fashion styling cues feature including a high polo neck, tailored collar and expensive fabric choices in the vein of a Cavanagh Suit. Make up has been kept very natural and neutral to contemporize the collection, whilst the photographic crop has been kept tight to maintain a focal point on the hair.

Collection Credits:

Photographer: Jack Eames
Hair Stylist: Scott Sloan
Creative Colourist: Jordan Hone
Fashion Stylist: Clare Frith
Make-up Artist: Maddie Austin