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Where Are We Now?

Scott Sloan used Alessandro Michele of Gucci’s ‘treasure chest of aesthetic references’ as the foundation for this collection: an amped-up kaleidoscope of colours, print-on-print, embellishment, frills, sumptuous velvet, embroidery, brocade and sheer decadence which embodies a relaxed opulence and a sophisticated femininity, a gentleness with a definite edge.

‘Where Are We Now’ alludes to the 2013 song by David Bowie which is a moving tribute to the city of Berlin. A city that Bowie knew and loved, having lived there from 1976 to 1979 and which gone through as many changes and reinventions as Bowie himself and a city which influences much of Michele’s work at Gucci. It is exactly this idea of change and reinvention which Sloan is examining through his hair: hiscollection is at once a breath of fresh air and a nod to the past. A place where the ultra-modern harmoniously co-exists with its late seventies influences: a flicked fringe, a shaggy crop, a nouveau mullet, a rock chick, a pixie, a gloriously vibrant Raquel Welch-esque mane. These are girls from the Dschungel (1970’s West Berlin’s answer to Studio 54) transplanted into the Dalston Superstore.

The allusion is ‘70’s, the execution which is energetic and confronting, and yet vulnerable and charming is fiercely where we are now.

Collection Credits:

Hair: Scott Sloan
Colourist: Isobel Allan
Photographer: Jack Eames
Fashion Stylist: Clare Frith
Make-up Artist: Maddie Austin